ISA, Nurfadillah Rahmadaniyah; MONICA PRATIWI; GIU, Jamal Darusalam. CONSUMER SWITCHING BEHAVIOR AND CAFE COMPETITIVE STRATEGIES IN THE UNIVERSITAS NEGERI GORONTALO AREA: A MARKOV CHAIN AND GAME THEORY APPROACH. Jurnal Matematika UNAND, [S. l.], v. 15, n. 4, p. 575–593, 2026. DOI: 10.25077/jmua.15.4.575-593.2026. Disponível em: https://jmua.fmipa.unand.ac.id/index.php/jmua/article/view/1624. Acesso em: 25 oct. 2026.