Isa, Nurfadillah Rahmadaniyah, Monica Pratiwi, and Jamal Darusalam Giu. “CONSUMER SWITCHING BEHAVIOR AND CAFE COMPETITIVE STRATEGIES IN THE UNIVERSITAS NEGERI GORONTALO AREA: A MARKOV CHAIN AND GAME THEORY APPROACH”. Jurnal Matematika UNAND 15, no. 4 (October 22, 2026): 575–593. Accessed October 24, 2026. https://jmua.fmipa.unand.ac.id/index.php/jmua/article/view/1624.