Isa NR, Monica Pratiwi, Giu JD. CONSUMER SWITCHING BEHAVIOR AND CAFE COMPETITIVE STRATEGIES IN THE UNIVERSITAS NEGERI GORONTALO AREA: A MARKOV CHAIN AND GAME THEORY APPROACH. Jurnal Matematika UNAND [Internet]. 2026 Oct. 22 [cited 2026 Oct. 24];15(4):575-93. Available from: https://jmua.fmipa.unand.ac.id/index.php/jmua/article/view/1624